What Happens When a Company Serious About Herbs Since 1969 Decides to Make a Gummy?

Oct 02, 2026by Herbs, Etc.

Meet Deep Sleep® Gummies and Daily Peace™ Gummies - potent botanical formulas for nighttime rest and daytime calm, made the Herbs, Etc. way.

Every format we’ve ever made has honored the same principle: the medicine starts with the plant, and the plant deserves to stay fresh all the way to your body.

So when we say we're launching gummies, we understand if your first instinct is to raise an eyebrow.

Here's what you need to know: this is the logical next form for a brand whose entire identity has been built on making botanical medicine easier to take, easier to trust, and simply more fun!

This is serious herbalism that doesn't take itself too seriously. Welcome to The Botanical Burst!

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Deep Sleep® Gummies*

The Bestseller, In a New Format

If you've been in the natural wellness space for any amount of time, you've probably heard of Deep Sleep®. It's been one of the most trusted herbal sleep formulas in the country for decades; a #1 seller in the natural channel, built on a foundation of fresh-plant botanicals that work with your nervous system rather than suppressing it.

Now it comes in a cherry gummy, PLUS it got an upgrade with Reishi Mushroom.

What's Inside and What It's Doing

The Deep Sleep® formula is built on a synergistic blend of fresh herbs - a distinction that matters enormously in botanical medicine. Drying herbs concentrates some compounds while destroying others, particularly the volatile oils that are responsible for much of the calming effect. Fresh-plant extraction captures the full spectrum of what the plant has to offer. When we say “fresh”, we mean the plants in your formula went from living in the soil to our facility for extraction within 24 hours.

California Poppy — a mild sedative in the traditional sense: it quiets an overactive nervous system without the aggressive sedation of pharmaceutical sleep aids. It supports the transition into sleep and helps the body stay there.
Valerian Root — one of the most well-researched herbs for sleep support, Valerian works by supporting GABA activity in the brain through a gentle, plant-based mechanism. It helps reduce the time it takes to fall asleep and supports deeper rest.
Passionflower — another GABA-supporting nervine, Passionflower is particularly effective for the racing-mind variety of sleeplessness. If your obstacle to sleep is thoughts that won't quiet, Passionflower is doing important work here.
Chamomile — Chamomile eases the nervous system into an evening state.
Lemon Balm — a member of the mint family with a particular affinity for the nervous system, Lemon Balm supports relaxation and has been shown in studies to reduce occasional edginess and improve sleep quality.
Milky Oats — perhaps the most underappreciated nervine in Western herbalism. Milky Oats don't sedate, they restore. They feed and rebuild a depleted, overstimulated nervous system over time, making them essential for anyone whose sleep struggles are rooted in chronic stress or nervous system exhaustion.

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The New Addition: Reishi Mushroom

This gummy format marks the first time we've added Reishi mushroom to the Deep Sleep® formula. Each gummy has the equivalent of 1,000mg of organic Reishi, and it earns its place.

Reishi is an adaptogen with a long history of use in traditional herbal medicine. Adaptogens are herbs that have been used for centuries to help the body adapt to everyday stress and support overall balance and Reishi is one of the most revered of the group. In the context of a nighttime formula, Reishi's traditionally calming, grounding qualities make it a natural complement to the rest of the Deep Sleep® botanical blend. Together, the full formula supports the kind of relaxed, settled feeling that makes winding down feel less like a struggle and more like a natural transition.

Melatonin-free. Non-habit forming. Best results build by the second or third night which is the way real botanical medicine works.

Take one cherry gummy 30 minutes before bed.

Daily Peace™Gummies*

Meet the New One

Daily Peace™ is brand new to the Herbs, Etc. family, and it fills a gap that has needed filling for a long time.

Enter: Daily Peace™

What's Inside and What It's Doing

Milky Oats — Milky Oats anchor this formula as a foundational nervine tonic which is what herbalists call a trophorestorative, meaning it doesn't just calm the nervous system in the moment, it gradually restores, strengthens, and nourishes it over time. Where most calm supplements address the acute moment of stress, Milky Oats work on the underlying terrain, so that stressors land differently over time. Think of it as building a thicker buffer between you and the thing that would normally send you over the edge.
Reishi Mushroom — appearing again here in its adaptogenic role, Reishi in a daytime context supports the body's ability to mount a proportionate response to stress rather than an exaggerated one. It supports regulation.
Lion's Mane Mushroom — the cognitive dimension of Daily Peace™. Lion's Mane supports nerve growth factor (NGF) production, a protein essential for the growth and maintenance of neurons. In practical terms, it supports mental clarity, focus, and cognitive resilience under pressure. This is the ingredient that keeps you sharp while the rest of the formula keeps you steady.
Cordyceps Mushroom — an adaptogen with a particular affinity for energy and endurance at the cellular level. Cordyceps supports oxygen utilization and mitochondrial function, which translates to a sustained, even energy.

Together, these four ingredients paired with Maitake and Shitake mushroom address the calm problem from multiple angles simultaneously: nervous system restoration, stress-response regulation, cognitive clarity, and cellular energy.

Take 1–3 mixed berry gummies daily as needed. Built for daytime calm.

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