Blossoming

WE’RE BLOSSOMING!

NEW SEASONS, NEW STORIES, AND DRUM ROLL PLEASE….

A RENEWED BRAND EXPRESSION!

We know change can be hard to swallow (unless it’s in tincture form), but don’t worry we’re keeping it original
and truer-than-true to our values, roots, and history.

A PALETTE BORN FROM PLACE,
SANTA FE

For 56 years, Santa Fe has been our home and our muse. Our colors draw from its sunbaked terracotta earth, vibrant turquoise skies, and the soft, grounding tones in between.

Fresh-faced
and flourishing

Our products feature illustrations and graphic visuals that are inspired by the natural shapes and timeless textures of Santa Fe's adobe architecture: rounded corners, stacked forms, and wooden ladder motifs. These elements ground our visual language in place and tradition, giving our packaging a story you can feel.

ROOTED IN SYMBOL & STORY

We looked to ancestral illustrations from the Santa Fe region to inspire a new way of celebrating ingredients.
These bold, geometric forms reflect the beauty of the natural world - leaves, petals, seeds - and can be tiled into
patterns that echo tradition and essence while feeling fresh.

PLANT-PROUD, WITTY,
AND SOULFUL

Inspired by the quirky brilliance of our founder Michael Moore, our brand voice is equal parts wise and whimsical. Michael was sharp, sarcastic, and had a talent for turning complex plant knowledge into something digestible (pun intended). So, our voice is light, playful, and a little bit nerdy - because laughter is medicine and herbalism should feel human, not clinical.

Why the change?

After 50+ years, it was time for a refresh. This rebrand is a celebration of who we’ve always been and where we’re headed. We wanted the look and feel of our products to better reflect what’s inside: vibrant, potent herbal formulas crafted with intention. The new design honors our roots in Santa Fe, while bringing fresh energy to the shelf, inviting a new generation to connect with the time-tested power of plant medicine.

Will the Ingredients change?

Nope, only the outside! The packaging has a new design, but the formulas remain exactly the same - crafted with love, just dressed in a new look.

When will this be applied?

We’ve already begun rolling it out! Since we’re shipping across the U.S., it’s totally normal if your order arrives in our previous packaging for a little while. Same trusted formula, just at different points in the makeover.