The Plant That's Been Ahead of Its Time Since 1969

Jun 12, 2026by Herbs, Etc.

ChlorOxygen® Lemonade Powder just won Superfood Product of the Year at the 2026 Mindful Awards. Here's why that recognition points back, not forward.

We're grateful for the recognition. But if we're being honest, the 2026 Mindful Award for Superfood Product of the Year isn't a sign that we finally figured something out.

It's a sign that the rest of the world is catching up to something we've known for a long time.

ChlorOxygen® has been our top-selling chlorophyll concentrate for decades. The science behind it hasn't changed. The plants haven't changed. What changed is the format and that's worth a conversation.

What Chlorophyll Actually Does (and Why It Matters)

Chlorophyll is the molecule that allows plants to convert sunlight into energy. It's also, at the molecular level, remarkably close to hemoglobin which is the molecule in your red blood cells that carries oxygen through your body. The difference between the two comes down to a single atom at the center of the molecule: magnesium in chlorophyll, iron in hemoglobin.

ChlorOxygen® works by supporting your body's ability to build healthy red blood cells and transport oxygen efficiently which translates to real, sustained energy. This is the kind of energy your body actually produces when it has what it needs.

It's why ChlorOxygen® has been a go-to for high-altitude adjustment, physical endurance, and everyday vitality. Oxygen is the currency of energy. Chlorophyll is how plants make it. And we put it in a softgel, tincture, and powder.

57 Years of Knowing Which Plants to Trust

Herbs, Etc. was founded in Santa Fe in 1969 by Michael Moore, one of the most influential medical herbalists in North American history. His work laid the foundation for a generation of clinical herbalists, including Daniel Gagnon, MS, RH(AHG), who led the company for decades and whose formulations still form the backbone of what we make today.

Our approach has always started with a health need; what does the body actually require? And then we look to the plants best equipped to meet it (find out more HERE). From there, our herbalists consider growing conditions, extraction behavior, and clinical record to arrive at a formula that works. Majority of Herbs, Etc. products are made from fresh, whole plants, extracted within 24 hours of harvest to preserve the full spectrum of active constituents. That's the standard we've held since the beginning, and it's the standard that makes our formulas work so well.

ChlorOxygen® is the product of that approach: a clinically concentrated chlorophyll formula, made from european fescue and alfalfa, validated by decades of use by practitioners and everyday people alike.

Same Plants. New Format.

So why lemonade powder?

One of the things we're most committed to is making it easier for people to actually use herbal medicine every day.

ChlorOxygen® Lemonade Powder is ChlorOxygen® in a portable, sugar-free, once-daily packet. It delivers the same concentrated chlorophyll as the liquid, with added fiber to support digestion and gut health. It mixes clean, it tastes good, and it fits in your bag.

That matters to us. The best herbal formula in the world only works if you take it.

The Mindful Awards

The Mindful Awards Superfood Product of the Year recognition is an independent CPG recognition program now in its eighth year, evaluating products on ingredient transparency, sourcing practices, and formulation integrity. This year's program drew more than 2,500 nominations across food, beverage, supplement, and personal care categories.

This recognition is meaningful because it reflects something our community has been telling us for 57 years: that what we make works, and that more people want access to it in formats that fit their lives.

ChlorOxygen® Lemonade Powder launched in February 2026. Four months later, it's Superfood Product of the Year. That timeline says something about what happens when you build on a real foundation.

We'll take it. And then we'll get back to work.