Welcome to The Re-Bloom

After 50+ years of quietly doing the work, we’re finally letting the outside reflect what’s always been within: deep-rooted integrity, healing intention, and the beauty of whole plants in every bottle.

What’s Blooming

• We simplified and modernized our logo and visual brand identity (just a tad, because we love the ‘69 vibe).

• We refreshed our website with photos of our team, farm, and facility to connect more intimately with you, plus evolved the website to have a more potent user experience (both visually and functionally).

• We entered the digital realm of social media to continue our legacy of free herbal education.

• We kept everything else the same - who we are, how we source and process, and what’s in the bottle, with the same devotion to your wellbeing.

We’ve Been Here Before You Were Born (maybe)

Herbs, Etc.® has been around since 1969, and to be honest, since that time we really haven’t invested in marketing. Ultimately, word of mouth, loyal customers, trusted herbalists, and decades of real results have been our greatest “marketing plan.” 

Now as we’ve grown and developed over the years, our physical expression hasn’t quite caught up - until now.  

Finally, the time has come to…

• Elevate our visual expression to meet the vitality that’s been inside each bottle all along. 
• Tell the deeper stories behind the herbs, the land, the hands that grow and gather, and the healing wisdom passed down through generations. 
• Share more broadly what our longtime customers have known for decades: that these formulas are alive with integrity, intention, and herbal intelligence.

The Re-Bloom is our first full-scale brand refresh. We’re talking about a new logo, new labels, and a fresh website, but the same trusted herbal formulas, now with a little more color and clarity. The Re-Bloom is our digital and visual refresh designed to mirror the magic already within on the shelf, in your hand, and in your body.

Disclaimer: none of our formulations have changed, this is simply a creative visual re-brand. Our core, integrity, and remedies remain exactly the same - still 100% herbalist crafted formulas - we just infused an abundance of love and color to our physical form.

Our Roots Run Deep: Santa Fe as our Muse

The year was 1969.

A cultural moment pulsing with change, where co-ops were blooming, people were growing their own food, brewing their own kombucha, and seeking wholeness in alternative ways. In Santa Fe, New Mexico, a city rich with Indigenous knowledge, artistic energy, and healing tradition, Michael Moore founded Herbs, Etc.

Our new look is directly inspired by Santa Fe. Its adobe earth tones, vibrant turquoise skies, and centuries-old healing traditions inspired every detail, from the softened edges of our icons (a nod to the city’s rounded adobe forms) to the plant illustrations rooted in ancestral pattern work. 

Again, we’re using the same formulas, the same spirit, energy, principles, and the same commitment to herbal purity, we just upgraded our aesthetics.

From the beginning, we’ve always worked in integrity to craft synergistic herbal formulas from majority fresh, domestically grown plants, and we continue with that aim today. Clean, potent remedies, made by real herbalists with decades of expertise.

It’s this same essence of the back-to-earth, community-first spirit that has inspired our Re-Bloom today, because as we know, life moves in cycles and what was relevant in the 60’s and 70’s is still quite relevant today. 

Where We’re Blooming Next

Even though our look has changed, we’re still the same plant-loving, herbalist-run company at heart. We’re still handcrafting in small batches, sourcing fresh herbs from farmers we know and trust (many of them local to the U.S.), and still obsessed with the healing chemistry of whole plants.

What’s new is how we show up: brighter, clearer, more colorful so we can reach even more people with these powerful formulations. We’re excited to tell the stories of the herbs, the harvesters, and the transformations we’ve witnessed over the years, so we can inspire a new wave of herbal curiosity and care.

So, get ready to find our new packaging flowering in shops near you over the coming months: Whole Foods, Sprouts, Natural Grocers, Vitamin Shoppe, and always online at iHerb and Amazon, just with a freshly bloomed look.

Explore our refreshed digital home, browse our updated look, and see what’s newly blooming on your favorite shelves.

To those who’ve been with us since the beginning (or somewhere along the trail): thank you. This re-bloom is also for you.

Let’s take the medicine of the people on tour, together.