Creative Challenge
Artists will create a limited-edition label reinterpretation for Deep Sleep® Softgels, one of Herbs, Etc.'s most locally rooted products.

By combining the themes of local botanicals, restoration, and sleep, this project offers a rich creative canvas to celebrate both the natural and artistic spirit of Santa Fe, NM.

Creative Objective
Transform the packaging into a distinctive work of art that reflects the connection between nature, healing, and place.

Find out the terms by clicking here
Why Deep Sleep?

Because it's the bottle the most hands hold, and because its top three herbs (California Poppy, Valerian Root, and Milky Oats) are grown at Tesuque Farms, just up the road from us in Santa Fe. Local soil, local plants, and now, one artist's vision on the label.

The Timeline
  • 15September

    Registration
    opens

  • 30October

    Art
    submissions due

    *Last day to submit art is
    at midnight on Oct 30th.

  • 9-13November

    The public
    votes

  • 20November

    Winner
    announced

Your art printed on Deep Sleep

Not an artist? You might know the suspect.

They have paint under their fingernails and are dangerous with a brush. If you know the suspect, forward this to them. Turning in a wanted artist is an act of friendship.